Vision

The provincial Tourism Policy sets out the following tourism vision for the province:

it is the vision of the Government of KwaZulu-Natal that this province will become the prime tourism destination in Africa.

Derived from this, the vision of the Tourism Authority is "For the province of KwaZulu-Natal to be recognised nationally and internationally as Africa's premier tourism destination".

Mission

The Tourism Authority's mission is "To initiate, facilitate and co-ordinate strategic tourism marketing and product development programmes for the province and to provide an enabling framework within which regional and private sector stakeholders can achieve their tourism goals to the benefit of the province at large".